The term “visual artist” is one with untold interpretations, nuances, and meanings. Authored by Janwillem Schrofer, director of Amsterdam’s Rijksakademie from 1982 to 2010, this book invites the aspiring artist to reach considerations that will help to determine his/her position, often based on analytical models. Schrofer knows from practical experience the complexity of the artist’s questions and dilemmas, as well as the important role of self-reflection and self-determination. Based on interviews with a wide variety of artists, the publication delves into the very fibre of the profession, inviting readers to explore what it means to achieve a sustainable artistic practice.