Failed it! celebrates the power of mistakes and shows how they can enrich the creative process. This is part photobook and part guide to loosening up and making mistakes to take the fear out of failure and encourage experimentation.

It showcases the best and most hilarious examples of imperfection and failure across a broad range of creative forms, including art, design, photography, architecture and product design, to inspire and encourage creatives to embrace and celebrate their mistakes.

We live in an era when everyone is striving for perfection and we have become afraid of failure, which limits our potential. Mistakes help us find new ways of thinking and innovative solutions, and failures can change our perceptions and open up new ways of looking things. This book transforms mistakes from something to be embarrassed about into a cause for celebration.

It includes over 150 visual examples drawn from Kessels personal collection of artworks and found photographs, along with tips, quotes, anecdotes and wisdom for celebrating with failure. To quote Kessels: 'the ubiquity of Apple + Z, means that we can literally undo any mistake before it has had time to breathe, be considered and ― perhaps ― evolve into something else: a fascinating, strange, provocative or even original piece of work. This book asks readers to embrace their fuck-ups, learn from them and celebrate their tawdry glory'.